It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage.
Sure, there are other newer methods of communicating with your audience and customers. Communication methods like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels.
Additionally, email marketing has an ROI of $38 for every dollar spent, meaning it deserves a place in every marketer’s toolbox.
Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?
Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?
Data shows that most people are on email—and the number increases every year.
Number Of Email Users Worldwide – email marketing is effective because so many people use email
In addition, with email marketing you own the connections—you don’t have to worry about algorithm changes tanking your reach.
That’s why building a successful email marketing campaign is more important than ever.